META WINE IDENTITY
Drawn to the Macedon Valley out of a desire to create organic, handtended
wine – Meta Wine was established in 2013 by a Russian/Australian family and has since grown
into an artisanal estate.
An identity and labelling system was developed which visualises the families’ intrinsic wine-making and harvesting process while also drawing cues from Slavic patchwork. The label design features a functional type-system which lends itself to frequent harvests and bottling runs.
An identity and labelling system was developed which visualises the families’ intrinsic wine-making and harvesting process while also drawing cues from Slavic patchwork. The label design features a functional type-system which lends itself to frequent harvests and bottling runs.