LULULEMON // OUTERWEAR CAMPAIGN 2020




As part of their 2020 outerwear campaign, Lululemon (AUS & NZ) required a series of static and motion assets.
Working in-line with the established A/W 2020 creative direction, the series spoke to the season’s ‘Feel at one’ narrative which focusses on ‘embracing the elements’. Detailed graphic compositions and full product shots combined to highlight a range of design and tech features.

CLIENT // LULULEMON AUS & NZ

SERVICES // STORYBOARDING, 2D & 3D ANIMATION, ART DIRECTION

CREATIVE DIRECTION // LULULEMON AUS & NZ

3D MODELLING // SHANE BENSON



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