LULULEMON // MENS SHORTS CAMPAIGN 2021
As part of their 2020 outerwear campaign, Lululemon (AUS & NZ) required a series of static and motion assets.
Working in-line with the established A/W 2020 creative direction, the series spoke to the season’s ‘Feel at one’ narrative which focusses on ‘embracing the elements’. Detailed graphic compositions and full product shots combined to highlight a range of design and tech features.
Working in-line with the established A/W 2020 creative direction, the series spoke to the season’s ‘Feel at one’ narrative which focusses on ‘embracing the elements’. Detailed graphic compositions and full product shots combined to highlight a range of design and tech features.