A versatile identity was developed for Sydney based photographer Hamish Heath. A linear monogram derived from the rule of thirds which also maintains the classic 16:9 aspect ratio. Hamish’s technical knowledge paired with an inquisitive approach often sees his work branching into various mediums and processes.
    As it was important for the identity to not pigeonhole Hamish’s practice, touchpoints were developed that pay homage to his meticulous understanding and use of light – highlighted through the stationaries’ embossed and foiled finishes.